Utilizar las nuevas tecnologías de la información para modificar tendencias de opinión sobre nuestra oferta turística se hace imprescindible u otros competidores acabarán por erosionarlo gravemente.

A través de Genbeta (gracias @ausaseo por el link) me entero de que Google está ultimando el desarrollo de un plugin que permitirá al usuario decidir NO ser contabilizado por su software de analítica web Google Analytics (noticia original en el blog de Google Analytics).

Me alegra saber que hoy Vodafone España ha comunicado oficialmente el acuerdo con First Tuesday por el cual apoyan la actividad del First Tuesday en los eventos que organizamos durante todo el año.

As you probably already know, the more websites that link to your website, the higher you’ll rank in search engines. Now there are a lot of shady ways to get backward links, such as buying text links from brokers or website owners. Or even worse, hacking old WordPress blogs and adding in links to your website.

Llevo tiempo apostando por Facebook como próximo líder de Internet de la decada 2010-2019, desde hace más de un año que lo comentó en conferencias. Incluso en el último First Tuesday en Madrid sobre Reputación Digital me atreví a comentar que Google no existirá en 10 años (tal y como lo conocemos ahora) y que las recomendaciones sociales iban a ser mucho más importante que el posiconamiento en buscadores.

Pero el analista web ocupado exclusivamente con el análisis del pasado está desaprovechado, y se aburrirá pronto, y se irá a la competencia con todos tus datos.

I have been blogging on Quick Sprout for around 3 years now and the blog has been through 4 different designs. At first I redesigned the blog to have a better aesthetic look, but then I started to redesign it based on user feedback.

Yesterday we added Google Buzz buttons to Mashable, letting you share our stories to Google’s new social network as you can on Twitter and Facebook. Today we added share counts to those buttons, letting you hone in on the most popular posts.

Here’s a nice surprise from Google’s Maps team: Just like Gmail, Google Maps now also has the Labs feature (it’s the little green vial in the top right menu), which introduces experimental new features for you to try out.

Today, Motally, which provides user-action tracking services for the mobile web and apps, has released new flexible APIs that allow mobile publishers to import and export their mobile data and integrate Motally directly into other reporting systems.

So, XMPP. Not exactly a household acronym, is it? It stands for Extensible Messaging and Presence Protocol, more commonly known by its former name, Jabber.

This is not the first time that YouTube has been used as a portal for such news — back in June, the social media world was inundated with buzz about Iran after the elections, and videos of the protests that followed were all over YouTube.

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying?

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising.

About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted and found out they had indeed wanted me.

Ayer estuve en una tertulia sobre "seguridad en las redes sociales" en la Xarxa de Televisions Locals de Catalunya. El debate es integramente en catalán.

One of the things I always want to do with online maps is rotate them - I am used to that with real, physical maps. As physical maps become a lot more clever these days (for example have you seen the zoomable map?) it is time we can do this with the online ones, too.

This past couple weeks I’ve been doing a large content audit and inventory. With the increased attention on content strategy the audit/inventory seems to be making a comeback.

Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to.

Today comScore released its 2009 US Digital year in review in which they examined the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile.

Year after year, major educational organizations would echo the report’s call with threats of dire consequences and pleas for sweeping reform, from the U.S. Department of Labor to the Accreditation Board for Engineering and Technology.

Macmillan printed books and eBooks began to return to Amazon last night following a dispute over Amazon’s $9.99 eBook pricing scheme. Under the agreement, publishers can now raise prices to up to $14.99.

Urbanspoon, one of the iPhone’s most popular apps for food and travel, finally has an Android version.

The astronomical numbers for December mean that viewers tuned into two billion more videos than in November, and that, as expected, a majority — nearly 40% — of those videos were YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views.